The German based chip manufacturer Infineon Technologies recently announced that CEO Wolfgang Ziebart will resign from his post over ‘strategic differences’ after four years in charge. During his time at the helm Ziebart re-aligned the company and formed a separate entity Qimonda in 2006. It is believed that Peter Bauer, a member of the company's board and head of its automotive chip business will take over as Chief-executive. Infineon Technologies offers semiconductor and system solutions and operates through the U.S. and Asia with approximately 43,000 staff. However, in a declining chip market the company has lost billions of dollars in recent quarters, primarily because of its majority stake in its memory division Qimonda.The decision to invest in a notoriously volatile commodity market has not proved a success for the Neubiberg-based company. For the fifth consecutive quarter, Infineon suffered heavy losses of nearly £1.4 billion, dragged down by a £482 million deficit at its memory chip unit Qimonda. Contributing to the losses were decreased revenues in the wireless and chip business due to reduced volume demand and a slowdown in the market. Ziebart described the U.S. dollar-Euro exchange rates as “materially adverse”. Financial reports also suggest that Infineon is experiencing difficulties in the mobile phone chip market, struggling to compete with global heavyweights such as Texas Instruments and Qualcomm. In an official statement Infineon suggested that without Qimonda, in which it still holds a 77% majority stake, it would have recorded profits of around £30 million.
Unsurprisingly, it seems as if Infineon are desperate to offload their struggling companion. The assets and liabilities of Qimonda have been reclassified as ‘held for sale’ and operating results are reported as ‘discontinued operations’. Following these modifications the investment in Qimonda has been reduced to its current fair value less costs to sale, culminating in the aforementioned losses of over £1 billion. To rub salt in the wounds, shares of Infineon fell nearly 2.5% on the German stock exchange.
Ziebart’s failure to get out of the memory market may have ultimately cost him his job. Before his resignation he said that if the fall of the dollar against the euro was sustained throughout 2009 it “would negatively impact profits for next year by about 120 million Euros, based on our current revenue projections. Reaching a 10% margin under such circumstances would not be possible.”
Despite differences of opinion over strategic direction being the official reason for his departure, rumours are rife that Ziebart opposed a potential deal with Dutch chip manufacturer and market leader, NXP. A German national newspaper ‘Die Welt’ reported that the investment company Kohlberg Kravis Roberts & Co. were in advanced talks with Infineon that could see them become the biggest stakeholder and combine the company with NXP, a move that Ziebart allegedly was unhappy about.
Although Ziebart supposedly resisted the merger market analysts have predicted the potential deal would prove fruitful for both parties. Guenther Hollfelder, an analyst for UniCredit said, “NXP has a similar operating-profit margin potential as Infineon and additionally no commodity-memory-chip exposure. Infineon and NXP would be clear global-market leaders in the high-margin automotive and industrial markets.”
Infineon will now focus upon the ‘IFX 10-Plus’ program to improve the company’s results. The project is a number of initiatives and programs concerned with ‘accelerating the operational execution of the strategic re-alignment.’ Essentially, ‘IFX 10-Plus’ comprises of three core targets:
Infineon will now focus upon the ‘IFX 10-Plus’ program to improve the company’s results. The project is a number of initiatives and programs concerned with ‘accelerating the operational execution of the strategic re-alignment.’ Essentially, ‘IFX 10-Plus’ comprises of three core targets:
-Margin improvement through consistent portfolio management.
-Margin improvement through a stronger cutting of cost of manufacture.
-Margin improvement through increasing the efficiency of the organization.
For these aims to be achieved the new CEO Peter Bauer will have to be more ruthless in his management style and this could mean cutting costs and subsequently staff personnel. It is very likely that Ziebart won’t be the only person leaving Infineon in the near future.
It’s not just Infineon Technologies that are feeling the pressure of a struggling memory chip market. Almost all chip manufacturers are being forced to slash their costs and prices due to a sustained period of declining quarterly results. DRAM prices have collapsed and losses have ballooned, so what now for the memory chip industry?
To illustrate the extent of the plunge, we can look at the varying prices of SDRAM chips, the most commonly used memory chip in computers. Synchronous dynamic access memory chips (SDRAM) sold for £13 last year and today sells for a jaw-dropping £1.50. Andrew Norton, a Gartner Group analyst said, “Relative to cost of production, the market is at the lowest point it's ever been.” That's good news for consumers, who can purchase for a fraction of last year's prices, but disastrous for manufacturers who despite repeated rounds of layoffs are unable to cut costs deeply enough to squeeze out a profit. Research conducted by Dataquest revealed that DRAM prices were declining by around 32% every year.
Faced with the threat of slower sales, manufacturers have frantically cut prices. The subsequent price war resulted in manufacturers losing cash by the bucket load. Speculation has even mounted that several companies might sell out to competitors or shut up shop altogether. VLSI Research, which tracks the semiconductor industry, says that all of the leading manufacturers have trimmed production, hoping to reach a balance of supply and demand. However, the memory chip market is infamous for its ‘bust and boom cycles’. Industry analysts are confident the industry will bounce back and recover as it previously has done. On a brighter note for manufacturers, the revival of the PC market is likely to benefit the resurgence of new memory technologies, boosting the fortunes of those who outlasted the current downturn.
(Smartcard News Ltd, 2008)



