The animation studio Pew36, which was set up by Adam Cominskey, have joined Flynn Productions for music video representation, following the release of their zombie-themed video for Hey Negrita’s ‘One Mississippi’. Pew36 have created videos for the likes of Hundred Reasons and Jay Haze, and most of the team teaches on the animation degree at Solent University. The latest project features a fully animated promo trilogy for UK-based country band Hey Negrita, and the first features a low-fi battle with zombies. The films will be released alongside the band’s new album, ‘Burn the Whole Place Down’.“All three videos needed to stand up to being videos in their own right and yet still work as a 12-minute whole. Other than wanting the band to be in it, we pretty much had blue sky on this," said Comiskey.
"We really liked the idea of making a computer-generated movie that looked like it was a low budget, live action film. We employed several live-action cost-cutting techniques and recreated them in the digital realm. It was important that it felt like a bunch of mates who had borrowed a couple of cameras, lights and shot it in their dad's garage."
Because the majority of Pew36’s staff teaches at Solent, the progress of the project can be archived and used as an excellent case study for teaching material.
(Focus on FMAS newsletter, 2009)
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